Hi Everyone,
I received this press release from Silversea Cruises and thought it
would be of interest. If you have missed any of my news' postings,
they are available on my web site.
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Ray
LIGHTHOUSE TRAVEL
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WHEN LUXURY MEETS LUXURY
Silversea Cruises and Monte-Carlo SBM enter into
a unique sales and marketing partnership
(Ft. Lauderdale, FL -- May 31, 2007) Ultra-luxury cruise market
leader Silversea and Monte-Carlo Societe des Bains de Mer (SBM), two
Monaco-based companies, announce that they are entering into a joint
promotion and marketing agreement, wherein Silversea and Monte-Carlo
SBM will develop a joint action plan aimed at leveraging synergies
such as cross-exposure to their respective luxury clientele
(magazines, websites, newsletters, direct-mail), organization of joint
events in Monte Carlo and aboard Silversea vessels, development of
brand awareness and new revenues from sales plans in key originating
markets. The agreement also includes cross-fertilization through
exchanges of personnel, including chefs for the organization of
culinary weeks, as well as pre- and post-cruise packages, joint
promotion targeted to selected distribution channels, common presence
in a selection of trade shows and workshops worldwide, mutual
extension of current partnerships when appropriate.
Bernard Lambert, CEO of Monte-Carlo SBM, states: "Monte-Carlo SBM is
proud to enter into this agreement with one of the most respected
cruise companies in the world. We both offer innovative experiences
and like to surprise our international guests with a genuine lifestyle
and a blend of European touch. We have indeed a lot in common in the
luxury segment, starting with such values as excellence and passion."
Manfredi Lefebvre d'Ovidio, chairman of Silversea Cruises, and Amerigo
Perasso, president, confirm: "Silversea Cruises recognizes the brand
value of Monte Carlo and the savoir-faire of SBM. We share the same
vision of excellence and luxury. It is our intention to further
leverage the exceptional relationship that we have developed with
Monte-Carlo SBM and the Principality of Monaco, where we will be more
and more present in the future."
Since its creation more than 140 years ago, Societe des Bains de Mer
(Monte-Carlo SBM) has grown Monte-Carlo as one of the most prestigious
brand names in the world of gaming, hospitality and luxury. Synonymous
with excellence, passion, inventiveness, glamour and prestige
worldwide, Monte-Carlo SBM offers a unique resort by the sunny
Mediterranean Sea, featuring five casinos, five palaces and 4-star
hotels (Hotel de Paris, Hotel Hermitage, Monte-Carlo Beach Hotel,
Hotel Mirabeau, Monte-Carlo Bay Hotel & Resort), thirty restaurants
and bars, including the celebrated "Le Louis XV-Alain Ducasse," the
Thermes Marins, the Sporting Monte-Carlo and its Salle des Etoiles,
the famous Jimmy'z nightclub, the Monte-Carlo Country Club and the
Monte-Carlo Golf Club.
Silversea Cruises is recognized as an innovator in the luxury segment,
offering guests large-ship amenities aboard four intimate vessels,
Silver Cloud, Silver Wind, Silver Shadow, and Silver Whisper, all
designed to offer an atmosphere of conviviality and casual elegance.
For the ninth year, Silversea was named "Number One" small-ship line
in the 2005 "Readers' Choice" survey conducted by Condé Nast Traveler
magazine. For the sixth time, Silversea was selected "World's Best"
small-ship line in the 2004 Travel + Leisure readers' poll.
For more information on Silversea Cruises, please contact a travel
agent. |