To Whom It May Concern:
We received this information/press release from the trades/Silversea Cruises
and thought it may be of interest to this newsgroup as well.
Happy sailing...
John Sisker - SHIP-TO-SHORE CRUISE AGENCY (sm)
(714) 536-3850 or toll-free at (800) 724-6644 & (Agency ID: 714.536.3850)
www.shiptoshorecruise.com
Survey Places Silversea Ahead of 19 Cruise Lines
FORT LAUDERDALE, Fla.-- (BUSINESS WIRE) -- Silversea Cruises, known for its
exotic worldwide itineraries, luxurious all-suite accommodations, gracious
service and sumptuous gourmet cuisine, has been named the Number-One overall
luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand
Status Index (LBSI) survey, topping 19 other well-known cruise companies,
including traditional, expedition and river cruise lines.
The LBSI survey from the independent New York-based Luxury Institute reports
that respondents who would recommend Silversea say it is "by far the best in
cuisine, service and luxury" and they comment on the "classy personalized
experiences."
"This is a tremendous honor for us," said David Morris, Silversea's
executive vice president of worldwide sales and marketing. "To receive this
exceptional recognition from wealthy consumers is further validation that we
are succeeding in our efforts to deliver an ultra-luxury vacation experience
of unsurpassed quality."
The results of the LBSI survey come at a time when Silversea is expanding
its fleet. Preparations are underway for the June 2008 launch of its first
luxury expedition ship, the Prince Albert II, and currently under
construction at Fincantieri's Ancona shipyard is the 540-guest, all-suite
Silver Spirit, scheduled to join the fleet in December 2009. Renowned
Italian architect Giacomo Mortola is overseeing the design of the
36,000-ton, ultra-luxury vessel.
About the Luxury Brand Status Index:
The proprietary Luxury Brand Status Index survey is the only measure of the
prestige of leading brands among wealthy Americans. A national sample of
1,400 wealthy American consumers, with an average income of $341,000 and
average net worth of $3.9 million, was surveyed online. Survey results are
weighted to match demographic and net worth profiles of the same audience
according to the latest Survey of Consumer Finances from The Federal
Reserve.
The survey incorporates four main "pillars" of brand stature: Consistently
Superior Quality, Unique and Exclusive, Social Status (as a product used by
people who are admired and respected), Self Enhancement (the brand makes the
consumer "feel special" across all aspects of the customer experience).
The survey also measures three key "outcome" metrics, which are compared to
the LBSI: worthiness of a significant price premium, willingness to
recommend the brand to people they care about, and the brand most likely to
be considered the next time a purchase is made. For more information, go to
www.LuxuryInstitute.com.
Silversea is recognized as an innovator in the luxury segment, offering
guests large-ship amenities aboard four intimate vessels, Silver Cloud,
Silver Wind, Silver Shadow, and Silver Whisper, all designed to offer an
atmosphere of conviviality and casual elegance. With the addition of the
regal expedition ship Prince Albert II in 2008, the company's itineraries
encompass all seven continents.
In the U.S., Silversea has been voted "World's Best" by the readers of Condé
Nast Traveler nine times and six times by the readers of Travel & Leisure.
International awards include "World's Leading Luxury Cruise Line" from World
Travel Awards (2007); "Five Star Diamond Award" from the American Academy of
Hospitality Sciences (2007); "Number One" small-ship line in the Readers'
Choice" survey conducted by Britain's Condé Nast Traveller magazine (2007);
"Five Anchors" for Gastronomy and Service in Germany's Kreuzfahrt Guide
(2007); "Best Small Cruise Line" by Australia's Luxury Travel Magazine
(2007); and Best Luxury Cruise Operator according to Asia's Travel Weekly
(2007).
For more information on Silversea Cruises, please contact a travel agent or
visit www.silversea.com.
|