To Whom It May Concern:
We received this information/press release from the trades and thought it
may be of interest to this newsgroup as well.
Happy sailing...
John Sisker - SHIP-TO-SHORE CRUISE AGENCY (sm)
(714) 536-3850 or toll-free at (800) 724-6644 & (Agency ID: 714.536.3850)
www.shiptoshorecruise.com
Mar 27, 2008 7:00 AM CDT
Interactive Mashup Solution Enables Organizations to Reduce Costs and
Maximize Productivity
SEATTLE-- (BUSINESS WIRE) -- SynerG Software, an innovative provider of
enterprise-ready business mashup solutions for multiple lines of businesses,
today announced a unified business application to help organizations contain
IT costs and increase operational efficiency. SynerG allows business users
to access real-time information and logic from multiple enterprise systems
to create a customized application designed to streamline user workflow,
improve productivity and increase customer satisfaction.
SynerG's interactive business mashup solution eliminates the need to perform
critical job functions across multiple applications. By enabling business
users to customize information relevant to their specific duties through a
unified application, employees are able to work more efficiently. While
other mashup solutions employ simple, on-the-surface technology to integrate
and present data, SynerG provides a more robust solution. SynerG goes beyond
surface integration to deliver a secure and functionally rich business
application. This application dramatically reduces the cost and deployment
time required for data integration by virtually joining data from multiple
heterogeneous sources residing both inside and outside the organization.
"Enterprise companies have figured out ways to store large amounts of
information but they don't know how to pull it out and interact with the
data in a way that drives value," said Michael Norring, CEO and co-founder
of SynerG. "This creates a massive market opportunity and SynerG is
capitalizing on it by helping organizations utilize data more effectively,
while creating a strong and rapid, measurable return on investment."
The company today launched SynerG Contact Center, the first interactive
business mashup solution for contact centers. Contact center agents will now
be able to access a single, fully functional application that combines and
leverages pertinent data from all disparate CRM, ERP, order management and
billing applications. The solution dramatically reduces the time spent
accessing, filtering and updating multiple applications by providing agents
with the comprehensive, up-to-the-minute accurate information needed to
address customer needs faster, resulting in an optimal customer experience
and reduction in operational costs.
Cruise West, the largest American-owned luxury cruise line, is using SynerG's
Contact Center solution to provide an integrated reservation platform to
allow reservation agents to research and book cruises against real-time
information. "Within three months, SynerG assisted us in defining the
requirements and deploying an integrated and consolidated view of all
necessary reservation information," said Al Petrone, Cruise West Chief
Marketing Officer. "We knew we had the basic infrastructure in place - we
just needed to operate more efficiently and provide our employees the single
integrated application they needed to provide the best customer service and
effectively sell our cruises."
About SynerG Software
Seattle-based SynerG Software provides innovative business mashup solutions
built upon SOA and Web 2.0 technologies focused specifically on maximizing
the efficiency of the business user. SynerG is the first interactive mashup
in the industry to offer pre-packaged line-of-business applications,
catering to the specific needs of individual business groups. With SynerG,
businesses are given an unprecedented level of efficiency and knowledge
about the customer leading to significant increased revenue and operational
cost savings. SynerG was founded in 2005 and is a privately held company.
For more information, visit www.synerg.com.
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759636. SynerG Software Launches Enterprise-Ready Business Mashup Solution
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