To Whom It May Concern:
We received this press release from SeaDream Yacht Club and thought it may
be of interest to this newsgroup as well.
Happy sailing...
John Sisker - SHIP-TO-SHORE CRUISE AGENCY (sm)
(714) 536-3850 or toll-free at (800) 724-6644 & (Agency ID: 714.536.3850)
www.shiptoshorecruise.com
IN TOUGH ECONOMIC TIMES
Sets Sight as the Luxury Value and Profit Leader for 2009
In these tough economic times---and who among us is not besotted with dire
economic news these days---a tiny leisure travel company, defying most
financial indicators, is on a roll.
That tiny company is SeaDream Yacht Club, operator of the elite, twin,
mega-yacht cruisers SeaDream I and II, each accommodating no more than 55
couples. It has just completed the first two quarters of 2008 with 100
percent occupancy.
And the privately owned, ultra-luxury, passenger shipping operation---it
doesn't call itself a cruise line---started in 2001, 10 days before 9/11. In
recent years this has become the little yachting company that constantly
exceeds its financial expectations.
And just to back up that 2008, first half success let's consult the GPS on
the company's business plan dashboard and find out where it has been and
where it is now:
Utilization of Inventory---In 2006 SeaDream experienced 99 percent
utilization of inventory (staterooms) and in 2007 achieved 100+ percent
utilization. Year to date in 2008 it has achieved 100+ percent utilization.
This is impressive by any standard!
Revenue Growth---There has been a steady upward trajectory in revenue of
18.9 percent growth each year since the company's inception with no increase
in inventory.
Average Per Diem---From 2006 SeaDream's average per diem has increased from
$536 to $653 per person through the first half of 2008. For 2009 the company
is experiencing an 8 percent per diem increase. This leads to excellent
yields!
If you look at all of the above it spells profitability. Many industry
observers thought that small ships could not achieve proper profits. Again,
this maverick company proves it is an exception.
And how does SeaDream's 2009 look? Advance bookings are 11 percent ahead of
this time in 2008. So the company is well positioned to develop a better
bottom line picture for next year.
What's going on here?
The Conservative Approach
SeaDream's Larry Pimentel, President, CEO and Co-Owner says: "Certainly, in
view of what's taking place with the global economy, we are conservative
business people. Business conservatism is, and has been, our economic mantra
since we began in the fall of 2001. Frankly we watch every penny and cost
containment is an obsession
"But, he adds quickly, "While our style is to employ budgetary conservatism
and to eschew showy spending, at the same time we want to offer the best in
value to our upscale clients.
The Aggressive Approach
Pimentel continues: "Even though we are proceeding with confidence into the
second half of 2008, and things are looking equally good for us, and even
though we are ahead of the game at this point for 2009, we can't rest on our
laurels.
"Certainly we are concerned about fuel prices, the credit crunch and the
global economy in general, but we believe this downturn is part of an
historical cyclical pattern. Our goal is to turn short-term
"We are convinced that with our position at the very top of the luxury
spectrum, our affluent customers are not frivolous big spenders. They are
thoughtful luxury lovers who seek value. That's what we have been providing
them with and that's what we plan to accelerate even higher on our value
tachometer.
"In short we want nothing less than to be the luxury value and profit leader
in 2009. We are ratcheting up our value proposition," states Pimentel.
Standing Still is Not an Option
"We will be announcing a series of aggressive marketing initiatives in the
coming days to assure that SeaDream is the luxury value and profit leader in
2009 and beyond. Standing still is not an option," Pimentel says.
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765154. SEADREAM YACHT CLUB GOES CONSERVATIVE BY GOING AGGRESSIVE
765154. SEADREAM YACHT CLUB GOES CONSERVATIVE BY GOING AGGRESSIVE
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