Hi Everyone,
I received this press release from Holland America and thought it
would be of interest. If you have missed any of my news' postings,
they are available on my web site.
Best regards,
Ray
LIGHTHOUSE TRAVEL
800-719-9917 or 805-566-3905
http://www.lighthousetravel.com
Holland America Line Program Surpasses $1 Million Raised for Susan G.
Komen for the Cure(R)
SEATTLE, Aug. 12
Holland America Line has surpassed the million-dollar mark in
contributions raised for Susan G. Komen for the Cure® via its On Deck
for the Cure program, earning it a place on Komen's prestigious
Million Dollar Council. The line will celebrate the milestone this
week with special receptions and recognition on the ships in its fleet
and at its corporate headquarters in Seattle.
Since the program began in 2006, On Deck for the Cure has raised
nearly $1.1 million in support of breast cancer research. Noting the
success of the ship-based program -- where ship guests make donations
for walking laps around the deck -- Richard D. Meadows, CTC, executive
vice president, marketing, sales and guest programs, said the company
has recently extended their contract with Susan G. Komen for the Cure
to continue the On Deck for the Cure program in the years to come.
"We're overwhelmed with the spirit and generosity of our guests," said
Meadows. "On every cruise, our guests take time from their holiday to
raise money to help fight this disease. Holland America Line is proud
to be a vehicle for this most worthy cause."
Meadows noted that in 2007 one charter group on board the ms Maasdam
turned out nearly 800 participants, smashing the previous Holland
America Line single walk record of 349 walkers, and the 2008 Grand
World Voyage on the ms Amsterdam raised more than $50,000 in its
fund-raising walks.
"We are very appreciative of the contribution goals set by Holland
America Line," said Katrina McGhee, vice president of marketing, Susan
G. Komen for the Cure. "Through leveraging the support of staff and
guests alike, the company has reached the million dollar mark in less
than two years. This is quite unique and an accomplishment achieved by
only a few companies in our Million Dollar Council."
On Deck for the Cure Details
Holland America estimates that more than 80,000 guests have
participated in more than 1,000 walks on Holland America Line cruises
worldwide since the program began in 2006. Participants pledged $15 or
more, then simply put their sea legs to good use and walked around the
ship's deck for a total of five kilometers. Depending on the ship,
guests walk up to 12 laps to reach 5K. Each participant receives an On
Deck for the Cure T-shirt and On Deck for the Cure pink wristband as
well as an invitation to a pink lemonade party following the walk.
Carnival Corporation & plc Embraced Program in 2007
Buoyed by the success of Holland America Line's On Deck for the Cure
program, last year, Carnival Corporation & plc extended the year-round
donation program to four other Carnival brands. The combined 65 ships
from Carnival Cruise Lines, Princess Cruises, Seabourn Cruise Line,
and Costa Cruises Florida-based vessels, along with Holland America
Line, provide an opportunity for guests to participate in the walks
and other activities.
On Deck for the Cure, presented by the Holland America Line
Foundation, builds upon Holland America Line's existing corporate
giving programs which contribute millions of dollars each year in cash
sponsorships, in-kind shipboard events, free and reduced-fare cruise
donations for nonprofit fundraising events, United Way participation
and other philanthropic activities. This summer, Holland America Line
will host the Seattle Komen Affiliate's annual Survivor Celebration
luncheon for more than 400 guests onboard the ms Oosterdam. The
Holland America Line Foundation donates 75%, or a minimum of $11.25,
of each $15 donation to Komen for the Cure. The remaining 25% covers a
portion of the program costs.
For information about sailing dates and cruise destinations, contact a
travel agent. For more information about Holland America Line's
giving program email giving@hollandamerica.com.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would
do everything in her power to end breast cancer forever. In 1982, that
promise became Susan G. Komen for the Cure and launched the global
breast cancer movement. Today, Komen for the Cure is the world's
largest grassroots network of breast cancer survivors and activists
fighting to save lives, empower people, ensure quality care for all
and energize science to find the cures. Thanks to events like the
Komen Race for the Cure®, we have invested more than $1 billion to
fulfill our promise, becoming the largest source of nonprofit funds
dedicated to the fight against breast cancer in the world. For more
information about Susan G. Komen for the Cure, breast health or breast
cancer, visit http://www.komen.org or call 1-877 GO KOMEN.
For more information about booking a Holland America Cruise, please
contact your travel professional.
Holland America Line's fleet of 14 ships offers nearly 500 cruises to
314 ports of more than 100 countries, territories or dependencies.
Two- to 108- day itineraries visit all seven continents, highlights
include Antarctica, South America, Australia/New Zealand and Asia
voyages; a Grand World Voyage; and popular sailings to ports in the
Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama
Canal. A 15th ship is scheduled to join the fleet in 2010.
Fleetwide, the company features Signature of Excellence enhancements,
a commitment totaling more than $525 million, that showcase the
Culinary Arts Center presented by Food & Wine magazine - a
state-of-the-art onboard show kitchen where more than 60 celebrated
guest chefs and culinary experts provide cooking demonstrations and
classes - Explorations Café powered by The New York Times, teens-only
activity areas and all new stateroom amenities highlighted by
flat-panel TVs and plush Euro-top Mariner's Dream Beds.
World's Leading Cruise Lines
The highest-rated premium cruise line in the world, Holland America
Line is a member of the exclusive World's Leading Cruise Lines
alliance, which also includes Carnival Cruise Lines, Princess Cruises,
Cunard Line, Seabourn Cruise Line and Costa Cruises. Sharing a passion
to please each guest and a commitment to quality and value, these
lines appeal to a wide range of lifestyles and budgets. The World's
Leading Cruise Lines offer exciting and enriching cruise vacations to
the world's most desirable destinations. |