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Royal Caribbean Cruises Ltd. to Open Two New China Offices - in
Beijing and Guangzhou
SHANGHAI, China, Dec 15, 2008
Royal Caribbean Cruises Ltd. today announced it is opening two new
offices in China, in the cities of Beijing and Guangzhou.
The new offices, which will open in the coming weeks, will be the
second and third the company operates in China, joining its Shanghai
facility, which opened in July 2007. The new offices will highlight
the growing importance of the China marketplace and its role in the
company's international growth strategy.
The new offices will widen the company's reach into more regions of
China. They will be located in the central commercial districts of
both cities and in close proximity to many travel agencies. This will
allow the company to better serve a broader spectrum of local
customers and the local travel agent communities, with faster, more
seamless and more customized services.
"Our first season sailing from Asia was a great success, and our new
offices will help us extend our reach to many more customers and
travel agents throughout China," said Michael Bayley, senior vice
president, International, for Royal Caribbean Cruises Ltd. "Having a
second consecutive season in Asia, and eventually, a year-round
deployment there, reflects our commitment to the China market and the
importance of the entire region to our global growth."
The new offices will support three of the company's brands, Royal
Caribbean International, Celebrity Cruises and Azamara Cruises. Royal
Caribbean International's Legend of the Seas will sail out of
Shanghai, beginning in February 2009, departing from the new Shanghai
cruise terminal. Similarly, Azamara Cruises' Azamara Quest will call
in Chinese cities such as Canton and Shanghai, beginning in January
2009, during its first season of sailings in Asia.
Royal Caribbean International was recently named the "Best Luxury
Cruise Operator" in Travel Weekly's China Industry Awards 2008, after
its first year of operations in China. The awards recognize the best
in the tourism industry and acknowledge their contributions to China's
tourism industry.
Royal Caribbean Cruises Ltd. is a global cruise vacation company that
operates Royal Caribbean International, Celebrity Cruises, Pullmantur,
Azamara Cruises and CDF Croisieres de France. The company has a
combined total of 38 ships in service and six under construction. It
also offers unique land-tour vacations in Alaska, Asia, Australia, New
Zealand, Canada, Europe and South America. |