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MSC Cruises and Formula 1: A Passion for Excellence
MSC Cruises is delighted to announce a new trackside advertising
agreement with Allsport Management at the 2009 FIA Formula One World
Championship™.
MSC Cruises will now be featured as an advertiser for some of the
major Formula 1™ events of the season offering significant exposure of
the company’s name and logo on banners and bridges around the
circuits.
The agreement is expected to strengthen MSC Cruises’ global image
while enhancing brand awareness around the world. It also provides
access to the Formula One Paddock Club™, an exclusive hospitality area
with unrivalled views as well as privileged access to the circuit and
pit lane for entertaining its special guests.
“MSC Cruises has been involved in sports for some time, and we are
delighted to be associated again this year with the exhilarating world
of Formula 1™,” commented Pierfrancesco Vago, CEO of MSC Cruises.
“Having developed the most modern fleet in the world, we share the
same passion for technological innovation and excellence that drives
Formula 1™. What’s more, our success is built on the same values of
teamwork and dedication that are fundamental to this hugely popular
sport.”
Patrick McNally, CEO of Allsport Management, agrees: “We are delighted
that MSC Cruises is once again a trackside advertiser in 2009. MSC
continues to be a leader in the cruise industry, and the quality and
glamour of their product is a perfect fit with Formula 1™. We wish
them all the best for the 2009 season.”
MSC Cruises will be featured as a trackside advertiser at the
following events:
· FORMULA 1 GRAN PREMIO DE ESPAÑA TELEFÓNICA 2009 (Catalunya, May
8-10);
· FORMULA 1 GROSSER PREIS SANTANDER VON DEUTSCHLAND 2009
(Nürburgring, July 10-12);
· FORMULA 1 GRAN PREMIO SANTANDER D'ITALIA 2009 (Monza, Sept.
11-13)
· FORMULA 1 GRANDE PRÊMIO DO BRASIL 2009 (São Paulo, Oct. 16-18)
All MSC Cruises can be booked by contacting your travel professional. |