Edwin Pawlowski wrote:
> nice to have a snack. I'd rather bring my own for about $2 if it means
> saving $20 on my ticket.
Well, that is the point. A real hot meal of quality higher than what US
airline have been serving costs between $8 and $12.
The hot meal itself costs about $2 (check out your supermarket's frozen
dinners section). The rest is desert, salad, handling, and the washing of
utensils/dishes etc.
The airline still needs the logistics of catering the plane with peanuts and
soft drinks.
At most, I reckon the airline may save $5.00 per ticket by not serving a meal.
(Especially since AA wasn't serving real meals).
What AA should really be doing is allowing coach pax to pre-purchase first
class meals. Charge $15 for meal only (no free wine, no champagne, no hors
d'oeuvres or any other first class perk, just the meal).
On-board, they can sell chocolate bars, chips, yoghurt.
I find it funny that they would try to sell surprise bags, probably to
increase FA efficiency, yet they'll want the FAs to collect money.
AA should equip its FAs with wireless credit card machines so they could
efficienctly sell goods on board. |
