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Subject: Re: American Airlines - Last one standing Posted on: Thu, 15 Sep 2005 17:44:45 -0400

"Casey" wrote:

>> Does Southwest represent the future of U.S. domestic aviation?
>> Yes, unfortunately. It's lowest common denominator transportation.
>> Peanut fares for trailer trash folks.
>
>Southwest is definitely the Walmart of the airline business, but it is
>not necessarily the only future. Look at JetBlue and Frontier. Both
>offer lower prices, and both offer a superior product to Southwest.
>In different words, the USA has Walmart and Target. Both provide
>lower prices, but Target has better service and ambience. Both are
>going to be around for a while.
>
>Casey

Yeah, I thought about that the second I hit send. JetBlue is a much
better model for what the future of domestic aviation in the U.S.
should be than Southwest. They took Southwest's model and improved
upon it. It's New York's version of Southwest, done with style. And
they have the most overwhelmingly positive response of any domestic
airline.

The WalMart v. Target comparison is a great one.